Sunday, November 18, 2007

China website statistics

Curious to find out who is visiting Want to know what the best referring websites are for your China Business site? Feel free to join me as I scroll through this week’s statistics. To make it a timely snapshot, I will only look at the last 10.000 visitors:

Top 10 countries (number of visitors):
1. United States (2.049)
2. China (1.679)
3. Netherlands (714)
4. United Kingdom (535)
5. Canada (391)
6. India (382)
7. Australia (299)
8. Hong Kong (283)
9. New Zealand (276)
10. France (231)

So far no surprises. What is interesting is the fact that visitors from Canada visit an average of 2,95 pages and spend an average of 5:59 minutes on our site, whereas visitors from New Zealand only visit 1,22 pages and leave after 29 seconds. I’ll have to find out how to come: maybe we are listed on an off topic site somewhere?

Referring websites
Here is a selection of current top referrers. Please keep in mind I’ve only taken the last 10.000 visitors into account, so next week this list can easily look a lot different. Also I’ve taken out email platforms from Yahoo, Hotmail and Gmail.

google / organic 2.374
(direct) / (none) 1.481 / referral 607 / referral 237 / referral 203
yahoo / organic 155 / referral 107 / referral 103 / referral 57 / referral 55 / referral 50 / referral 31 / referral 28 / referral 25
live / organic 24 / referral 19 / referral 19
msn / organic 19 / referral 15 / referral 15 / referral 14 / referral 14 / referral 14 / referral 14 / referral 14
baidu / organic 13 / referral 11 / referral 11 / referral 9 / referral 8 / referral 7 / referral 7 / referral 6 / referral 6

In terms of quality traffic, If I only consider the sites that referred over 10 visitors of the most recent 10k, then chinalawblog-visitors are most interesting, visiting 6,36 pages on average and staying 4:24 minutes before leaving. With 4,14 pages, is next. Followed by Windows live search (3,71), (3,59) and (3,58) . Wall street journal online is also worth mentioning with just over 3 pages visited on average.

Least interesting referrals delivering over 10 visitors are: (only 1 page viewed per visitor), baidu with 1,13, with 1,20 and msn / organic with 1,21. Remarkable difference to me is the traffic from MSN versus Live. Any clue how come? I don’t.

Many obviously as I didn’t even mention entry pages, exit pages, trends compared to a week before etc. So I’ll be brief. I love in terms of quality, and as far as the mix of pages viewed times time spend on site is concerned. I’m also grateful for Wall Street Journal dropping our name referring 50+ visitors times 3 pages viewed: not bad. And good for Google PageRank, I think, since they are such an authority.

Looking at quantity is nothing short of a gift. And finally looks promising considering the fact we just recently joined.

From time to time I will try to keep you updated on our China website statistics so you hopefully will benefit from knowing what works for us. If at any time you would like to share what sites are best for your online business, please let me know, I’ll be most happy to give you some additional pointers you could try to improve your China website statistics with.


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