Tuesday, January 29, 2008

Beauty is not in the eye of the beholder?

While Senator Hillary Clinton and Senator Barack Obama were busy splitting the votes these past few weeks, our electoral college on www.chinasuccessstories.com was faced with a much easier choice to make. After redesigning our China Business site we asked: what do you think of our new design? Now some say beauty is in the eye of the beholder. If there is some truth in that, we are faced with a problem…

Here are the results:

Excellent job: 42%
Nice: 34%
Better than before: 8%
Poor: 3%
Ugly: 14%

Now that is a big – huge! – compliment to the designer, isn’t it? We will make sure to let him know!

The problem, as far as beauty is in the eye of the beholder is concerned, is this. With well over 75% of our visitors liking the looks, we either have:

...an extremely homogenous demographic (with people from all over the world visiting?)
...made an award winning design (we take pride in what we do, but we simply cannot be the world’s most beautiful website; our budget doesn’t allow for it)
...an easy to manipulate poll system (try it yourself on www.chinasuccessstories.com, it is impossible)
...have fans that vote, many others that don’t (actually this is plausible)

So what is it? I’ll go for the last option. Thanking everybody who bothered to express their view!


And to the strikingly small minority that sees room for improvement: please tell me what you think www.chinasuccessstories.com needs to do to get you over to the 75% side?

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